Cask Ale Week
You don’t need to invest heavily in cask ales to celebrate Cask Ale Week! Instead use the noise around the event to promote ale in general. Whether that’s on tap or bottled craft ales, it’s a great way to test out your customers’ appetite for specialist brews.
- Put up a chalkboard with the provenance of each ale and tasting notes; it will boost sales
- Hold an invitation-only special ale night with sample flights of ales
- Create a limited-edition branded ale-led menu, including small plates, ale-battered fish or a steak and ale pie
“Last year we hosted an ale and cheese pairing evening. It was a great engagement point and really showed how versatile beer can be. Plus, the takings were up £800.”