National Baking Week
Since the Great British Bake Off landed on our screens, the nation has gone wild for all things baking. A bake-off theme with a new category and hero product each day, such as pastry day, could be a great way to drive footfall.
You don’t need to come up with extravagant new bakes every day – work with what you have. Upgrade a simple finger roll by filling with jam and cream and getting creative with colourful icing. They’re eye-catching and it’s a cost-effective way of creating a showstopping bake.