Make this Halloween the best yet for your hospitality business with our 6 simple tricks for increasing footfall and profits – from decorations on a budget to menu ideas.
6 essential Halloween cocktails for the ultimate party
Conjure up a brew with rum and fruity flavours. Serve in a highball glass or get creative with mini cauldrons! Skeleton hand optional…
Try the Witches’ Brew.
Walking Dead Sunrise
Try a twist on the classic tequila sunrise with mango rum. This Instagrammable cocktail is sure to get people talking. Make sure you post a picture of it to advertise your Halloween party.
Try the Walking Dead Sunrise.
“There was a 61% increase in cocktail sales in first 10 weeks of on-trade re-opening”
A simple mocktail that’s easy to make but looks exciting for children. Offer sugar-free lemonade if desired. Put this on your kids’ menu for the week of Halloween.
Try the Berry Fang mocktail.
“84% of consumers on a night out upload photos to social media, so make sure your cocktails look amazing!”
Hey Y'All Highball
Tennessee Fire is Jack Daniel’s with cinnamon liqueur, which gives a warming feel to the drink. Plus the orange and cinnamon combination smells incredible.
Try the Hey Y’All Highball.
A fiery cocktail with a sweet edge. Garnish the cocktail with sweetie fangs, eyeballs or snakes for a scary look.
Try El Diablo.
“Spirits tend to get the biggest upswing in sales on Halloween, with average value sales up 57% against the average equivalent day in 2018. In contrast, beer sales increased by just 27%, suggesting that Halloween night is a high tempo occasion that suits shots, bombs and cocktails better than long drinks”
Nightmare in Florence
A sophisticated cocktail for those who love a negroni, the popular Italian aperitif. This gin-based drink offers something less sweet with a caffeine boost to take customers through to the witching hour. Spook up the glass with a mini skull or jelly eyeball!
You could also offer these cocktails as takeaways or ‘make-at-home’ kits for those customers who are partying at home.